FAXE: Bringing the Great Dane to Russia.
Spectacular transformation on the most fragmented beer market in the world.
Meet Armen, a strategic marketing expert with 15+ years of experience driving brand success across international markets.
As a results-oriented marketing leader, I specialize in transforming business performance through data-driven digital marketing and e-commerce strategies. My proven track record encompasses brand development, strategic campaign management, and team leadership, consistently delivering measurable growth in market share, profitability, and brand awareness. Skilled in new product launches, P&L management, and fostering strong partnerships, I bring a dynamic approach to marketing that combines analytical insights with creative strategic thinking to help businesses achieve their most ambitious goals.