ARIA Rocks the Brewery with FAXE BEER In an unprecedented collaboration, iconic Russian rock band ARIA and FAXE teamed up to create an experience that went beyond the stage, straight into the heart of rock music fans and beer lovers.
It all started with a limited-edition brew: a collectable can with artwork designed by the same artist behind ARIA’s legendary album covers. This wasn't just a beer, it was a brewed invitation to a unique event.
To further fuel the excitement, FAXE launched "The Cask Chronicles", a social media campaign filled with behind-the-scenes stories as if brewed in a wort kettle. Fans got exclusive glimpses of the collaboration, the band's involvement in the brewing process, and a taste of what was to come.
The culmination of this collaboration was an unforgettable live gig hosted within the industrial heart of the Moscow Brewing Company. Imagine the electrifying energy of a rock concert, but surrounded by steel tanks and the aroma of freshly brewed hops. This wasn't just a concert, it was an immersion into the world of both rock and beer.
For those who couldn't make it in person, the gig was also live-streamed on YouTube and Twitch, reaching fans worldwide. After the roaring finale, the night continued with an exclusive afterparty, complete with an autograph session and limited-edition merchandise designed specifically for this event.
This collaboration wasn't just about selling beer, it was about creating an experience. It brought together two passionate communities, fostering a connection that transcended the boundaries of music and a legendary danish beer brand. It was a sensory symphony of sound, taste, and shared passion, proving that sometimes,
the best stories are brewed, not just told.
ARIA at the Brewery Faxe Aria Collab
Watch the full live gig here
